La marque 1er Prix "relookée" de Walmart est lancée

Le 8 mars dernier je vous présentais en "avant première" la nouvelle stratégie MDD 1er Prix de Walmart- en laissant entendre que les informations que je vous donnais étaient "sous réserve". Le 16 mars dernier Walmart vient d'annoncer officiellement le lancement de "Great Value"... "Walmart’s Revamped Great Value Brand Delivers Affordable, Quality Choices When Consumers Need Them Most
Retailer Transforms its Great Value Brand with More Products, Consumer Friendly Packaging and Improved Quality"
Nous retrouvons toutes les caractéristiques que je vous présentais: la mise en valeur de la marque / le pack blanc (façon "Produits Libres") / la théatralisation qualitative des produits / les conseils au dos / le signe "Soleil" permettant d'attribuer la MDD à Walmart ... et un texte bilingue anglais/espagnol.

"With a strong focus on better quality, Walmart worked with several hundred suppliers and product testing facilities to:
   * Test more than 5,250 products against leading national brands to ensure Great Value quality is equal to or better;
   * Conduct more than 2,700 consumer tests to compare the flavor, aroma, texture, color, and appearance of Great Value products against leading national brands;
   * Change the formulas for 750 items including: breakfast cereal, cookies, yogurt, laundry detergent, and paper towels; and
   * Introduce more than 80 new products, such as: thin crust pizza, fat free caramel swirl ice cream, strawberry yogurt, organic cage-free eggs, double stuffed sandwich cookies, teriyaki beef jerky and more, all at unbeatable prices.
“Walmart remains committed to providing our customers with quality national and private brand products at unbeatable prices,” said Andrea Thomas, Walmart’s senior vice president of private brands. “Through our Great Value brand re-launch, we are delivering on our promise to provide customers with the quality products they need and want at a price they can afford to help them save money and live better.”