Le Super Bowl représente un énorme enjeu commercial pour les annonceurs.
Cette pub pour Soda Stream ne sera pas diffusée à cause de la dernière phrase prononcée par la sulfureuse Scarlett Johannson.
"Sorry Coke and Pepsi"
Dommage non?
Mais le buzz engendré dépasse largement les attentes de Daniel Birnbaum, CEO de SodaSream.
Effet Streasand!
SodaStream's Super Bowl spot gets rejected - again
The "Reject Bowl" for Super Bowl ads has kicked off with about a week to go before the Big Game. Fox has rejected this year's SodaStream Super Bowl commercial - roughly one year after CBS, the Super Bowl broadcast network for the last game, took a similar action against SodaStream's spot for that game.
http://www.usatoday.com/story/money/business/2014/01/24/sodastream-banned-super-bowl-ad-coke-pepsi-scarlett-johannson/4838575/